Analytics

How is your site actually doing? The Analytics capability lets your agent pull page-view data — what’s most popular, where visitors come from, and what converts — and answer questions about it in plain language.

The Analytics capability gives your agent access to your site’s traffic data, so you can ask questions about how content and products are performing and get answers without opening a dashboard.

Requires Maxi Web Analytics. This capability reads data collected by the Maxi Web Analytics plugin, which must be active and tracking. If it isn’t, the agent will tell you the data isn’t available. Reading analytics is also an administrator-level capability.

The reports you can ask for

The agent can pull four kinds of report, each over a date range you specify:

• Views — total page views for a specific post or product, optionally broken down by day, week, or month to see a trend.
• Top posts — your most-viewed content, optionally filtered to a type (e.g. top products, or top blog posts).
• Traffic sources — where your visitors come from: direct, referrals, and campaign data (UTM source, medium, campaign) for a specific page or site-wide.
• Conversions — for stores, the view-to-purchase rate of your products, combining page views with order data to show what’s actually selling relative to interest.

“What were my ten most-viewed products last month?”
“Where did traffic to the spring campaign landing page come from?”
“Which products get lots of views but few sales?”

Because you ask in plain language, you don’t pick a “report type” yourself — you describe the question and the agent runs the right report over the right window.

Settings

The agent can also view and adjust the analytics configuration — chiefly which provider supplies the data. Today that’s Maxi Web Analytics (the built-in, privacy-friendly local tracker); a Google Analytics 4 option is reserved for the future.

A note on the conversions report

The conversions report is the one that ties marketing to money — it pairs view data with WooCommerce orders to show conversion rates per product. It therefore needs WooCommerce active in addition to analytics, and it’s most useful on a store.

What it’s good for

• Performance questions — “what’s popular,” “what’s trending up,” answered from real view data.
• Traffic understanding — seeing which sources and campaigns actually bring visitors.
• Store insight — spotting products with high interest but low conversion (or the reverse), to guide pricing, imagery, or copy.
• Regular check-ins — a periodic “how did the site do this month?” without building reports by hand.

In summary: Analytics lets your agent read your site’s traffic data and answer performance questions in conversation — views (with trends), top content, traffic sources with campaign data, and view-to-purchase conversions for stores. It draws on the Maxi Web Analytics plugin (required), the conversions report additionally needs WooCommerce, and reading it is an administrator capability.